Articles & Case Studies

How to Track Customer Churn Using SQL

Customer attrition, otherwise known as customer churn is the loss of customers or clients. A churn analysis is key to measuring customer retention efforts.  In addition this analysis will provide an insight into the growth and current health of an e-commerce,...

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Data Science Glossary

Artificial Intelligence (AI) Artificial intelligence (AI) refers to simulating human intelligence or replicating human behavior with machines. In scope, this is quite broad, so AI is often separated into two types, weak and strong. Weak AI exhibits intelligence toward...

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Artificial Intelligence vs. Machine Learning

Artificial intelligence (AI) and machine learning (ML) are two terms that seem to be thrown around interchangeably. Conflating these ideas is understandable; individuals discussing machine learning technologies and companies providing machine learning services often...

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When Does Machine Learning Become Deep Learning?

  Machine learning and deep learning have flourished over the last several years. With computing power rapidly becoming cheaper and more accessible, implementing learning algorithms is easier than ever. The lower barrier to entry, however, has simultaneously...

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