Case Study: A FinTech Company's Data-Driven Transformation
Who is Airfox?
Airfox’s mission is to accelerate financial inclusion. Under the brand name banQi, Airfox developed an affordable, easy-to-use, transparent, and empathic digital financial services hub for underserved Brazilians and their families to manage, save, and build their wealth and financial life. Unlike incumbent banks and other fintechs, banQi is a neobank that provides users with a complete digital banking experience and a physical network of branches in Via Varejo’s trusted retail locations. Users are able to create a free mobile bank account in minutes.
What We Heard?
When Airfox reached out to us, they were grappling with a series of challenges. The initial product launch had encountered difficulties, leaving the company searching for answers. Additionally, there was a notable lack of visibility into the current data landscape, which hindered their ability to identify and address issues. In response, Airfox was actively seeking to leverage data science to overcome these obstacles.
What We Did?
Our engagement with Airfox began with a focus on data engineering. We set out to collect critical data related to products, customers, and operations, ensuring comprehensive coverage for analysis. Building data pipelines allowed us to consolidate this customer data, paving the way for effective analysis. We also established a robust data warehouse, creating a solid foundation for their data infrastructure.
One of the key solutions we provided was the implementation of operational reporting. This allowed real-time visibility into key product and customer Key Performance Indicators (KPIs), enabling informed decision-making across the organization.
Recognizing the need for data expertise within the company, we embarked on creating a business intelligence team from the ground up. Through comprehensive training, we equipped this team with the skills to design new dashboards and integrate fresh data into their warehouse. This newfound capability would ensure that Airfox could meet evolving monitoring requirements effectively.
In addition to building the Business Intelligence infrastructure, we also developed custom artificial intelligence (AI) solutions. Specifically, we implemented AI to combat fraud by analyzing all customer transaction data within their database. This not only enhanced security but also bolstered the overall integrity of their financial services platform.
Airfox's collaboration with us transformed their approach to data and analytics. By addressing data engineering challenges and fortifying their data infrastructure, they gained the ability to analyze critical information effectively. With operational reporting in place, real-time insights were at the fingertips of every team member, empowering data-driven decision-making.
The establishment of a dedicated business intelligence team and AI-driven fraud prevention significantly bolstered Airfox's data capabilities. These efforts collectively paved the way for a more secure, efficient, and data-driven financial inclusion platform, reinforcing Airfox's commitment to their mission.
Airfox's journey serves as a compelling example of how strategic data solutions can unlock a world of opportunities. If you're seeking to harness the power of data to drive your business forward, we invite you to reach out and discover how our services can empower your organization's success. Your data-driven success story could be the next one we help create.
